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Help is available Climbing the Content Marketing Mountain

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Climb the mountain

How easy is it to become an effective Content Marketer?

In the past I have always focused on how hard it is to be a content creator, especially when teaching people the craft. Which I have been doing for nearly 6 years now.

I’ve now changed my mind.

Whilst I see the destination as being a very hard climb and a hard thing to achieve, I now no longer feel it necessary to actively promote the harshness of the climb or highlight the hours of disciplined practice and learning which is required to be an effective content creator.

This is because it’s impossible to fully understand the enormity of the task in hand, until you have done it.

The most important thing to focus on when learning is the next step. One step is all you have to take, once you have taken that step and the victory is celebrated, all you have to do is take another, until you have climbed the mountain.
If you focus on the mountain, on the enormous pain you would have to expend, then you never take that next step.

This is what is easy. One step at a time.
Climbing Everest is incredibly difficult, but it is done by taking one step at a time.

I believe anyone can learn the craft of being a content marketer, if they have the desire. Being an effective content marketer these days is a powerful skill and if you publish a website or provide services to those who publish websites it is essential.

The premise of content marketing is simple:

  • You create content people want
  • You promote content to people who want it
  • Your content has a specific task to perform

These are the fundamental building blocks of content marketing and they existed long before the Internet. The Internet and the World Wide Web presents us with a new set of rules to abide by.

  • The mechanics are different
  • The reach is different
  • Culture is more complex
  • The state of mind of the reader is different
  • The attention span of the reader is different
  • Attracting the attention of the reader is different

And so with the latest iteration of Linkbait Coaching to launch this week, my focus is on getting you to the next step, and that is easy. Once there we focus on getting to the next step, until we reach the summit.

New to Linkbait Coaching is a 6 week video course where I outline the step by step process in how to achieve excellence in effective content marketing. This course is suitable for individuals who wish to sell content creation services to those who need it and the individual who wished to create content for their own publishing endeavors.

An agency or multiple solution is available, but it requires a more bespoke solution. Please get in touch if you wish to have a multiple person, agency or in house course delivered. This will be individually tailored to specific needs.

We launch later this week, there are only 20 places available.

Please sign up to the email list for advanced notification.

Pic source Modified with cropping and added saturation


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